MEDDICC Metrics Map
» Outcome-based selling, mapped

Turn customer pain into a quantified Metrics Story.

Build an M1 — a proven reference story — or an M2 — the expected impact you'd articulate in a live opportunity. Enter the pain, and the gain mirrors back automatically across the three depths of the Metrics Map. Edit anything, in any order.

Story completeness 0 / 7
Follow 1 → 7, or jump to whatever comes to mind.

Build your Metrics Map

Pain on the left, gain mirrors on the right.
Pain The before state — what the customer was up against.
1Identified PainThe headline pain — no solution mentioned
5Identified GainThe inverse headline — with your solution
2Indicated PainMeasured in units, time, money or resources
6Indicated GainThe same metrics, moved
3Implicated PainThe downstream cost of the pain
7Implicated GainThe downstream value of the gain
Mirror pain → gain. Generate all three gains at once.
Stakeholders Who's implicated, in MEDDPICC language.
4Champion CH
4Economic Buyer EB
4Competition CO